Erika Kaija is a Finnish designer based in London. Her brand, erikaija, creates modularity for aesthetics rather than utility and function —a method that ridicules fashion limited by its purpose within consumer appeal to clothe and sell.
Through an emphasis on tangible bricolage with sustainable materials and repurposed methods, the brand creates new modes of dress.
A vision that seeks to reclaim aesthetic pleasure as a form of empowerment by challenging traditional perceptions of femininity.
Through an emphasis on tangible bricolage with sustainable materials and repurposed methods, the brand creates new modes of dress.
A vision that seeks to reclaim aesthetic pleasure as a form of empowerment by challenging traditional perceptions of femininity.